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"CREBi.com - Jewelry and Accessories of Fashion

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  • Annual Survey of the International Trade of Watches 2017: imports with growth of 13% and exports with decrease of 2.7%

    This report covers Chapter 91 for ready-made clocks and spare parts and maintenance that CREBi.com specifies as the Chapter of Clocks with data compiled from the Secretariat of Foreign Trade - MDIC.

    This report covers Chapter 91 for ready-made clocks and spare parts and maintenance that CREBi.com specifies as the Chapter of Clocks with data compiled from the Secretariat of Foreign Trade - MDIC.
    Chapter 91 is essentially an importer, just the opposite of Chapter 71, where the Imports versus Exports ratio is 98 ~ 5.
    Chapter 91 totals less than 1.5% of Chapter 71 total, below the international average of 8%.
    However, its values in Brazil are small compared to jewelry, which does not even "scratch" the total aggregate data, except in imports that already represent almost 37% of the imports of Chapter 71.
    - Exports had a 2.7% decrease in 2017 compared to 2016.
    - Imports indicate that the watch industry is in a free fall of commercialization. In the last 5 years, imports have fallen by 23% between 2012 and 2013; 26% between 2013 and 2014; 10% between 2014 and 2015; 38% between 2015 and 2016, however in 2017, imports had the first increase of 13%.
    This situation can be seen in the table below:

    The table above shows that in 2011, imports reached almost US $ 300 million and in 2017, indicate a little more than half of this value, US $ 166 million. So, the watch market has a lot to grow.
    To access the full report, click here

    Joining the physical store online is more of a necessity than a novelty

    2018 shows a positive business outlook for retailers, despite what some people may think otherwise.

    2018 shows a positive business outlook for retailers, despite what some people may think otherwise.
    A retailer's great attention should address the omni-channel experience now becoming a retailers' need more than a novelty.

    1. New ways to pay for transactions
    Technology has opened the door to a new era of shopping and has altered the payment path of transactions. As online shopping increases and purchases are made easier, payment methods have also advanced because of the transaction capacity that the Internet and technology have created.
    Consumers are now switching to wireless devices using voice interfaces to borrow and pay for items, as well as capturing biometric information to improve payment methods with iris scanning, fingerprint verification, and facial recognition as a faster way and safe to buy.
    Payment transactions to buy an item are easier and faster, allowing consumers to buy things online without having to sign in or become a member.
    2. New physical store formats
    In recent years, the demise of brick and mortar stores has been portrayed, however, brick and mortar stores have evolved over the past decade, which means that one size will no longer fit all.
    Innovative stores will continue to emerge, offering creative and exciting consumer concepts. New store layouts will appear, but will require a more flexible approach by retailers. The big stores are outside and the small format stores are in, as is already happening with the big shopping malls.
    Reducing inventory for a small-format store not only offers survival, but also an opportunity to reduce overhead while adding charm, drawing new crowds without the huge cost-overhead that a large store would entail.
    While physical stores are resentful of technological advances, however, it will play an important role in the future. Researchers say that retailers that choose to modernize their physical store and follow their consumption habits, will find themselves more prosperous under current conditions.
    3. Omni-Channel
    Retail is moving at a fast rate and to survive a perfect experience is essential and the need for automation. The customer experience across all channels needs to be unified and communicate flawlessly.
    The blurring between online and offline sales means that you need an omni-channel strategy and it's no longer a novelty but a necessity. Retail winners will invest in digital channels to combine experiences that are identified during in-store purchases.
    4. Retailtainment
    Retailtainment is the key element that transforms the shopping experience into inspiring, surprising, immersive, engaging and pleasurable to the consumer.
    CREBi.com software (Virtual Taster and Create Your Jewelry) allows customers to test products using augmented reality. These innovative store concepts offer consumers enough incentives to buy and potential customer loyalty with a brand. Be sure to use the latest technologies to provide consumer convenience, making the purchase transaction as easy as possible.
    Putting the consumer first must be at the forefront of retailers in 2018.

    Diamond Ring Announcement Sold for $ 24.99 Cause the Biggest Controversy in Social Networking

    In December, an announcement of a $ 24.99 diamond ring by the large jewelry chain Kay Jewellers sparked the biggest uproar and a major controversy in social networks, especially in the United States.

    In December, an announcement of a $ 24.99 diamond ring by the large jewelry chain Kay Jewellers sparked the biggest uproar and a major controversy in social networks, especially in the United States.
    The price range is the basis of the structure of the jewelers and breaking it means touching the Gordian knot of any jeweler. Therefore, the uproar and the controversy has reason to be, being one of the main problems of the almost insoluble sector, very difficult to untie. This is the reason why many diamond shopkeepers devote to cultivated diamonds for breaking the market structure.
    At the same time, Kay Jewellers is not a small chain of stores, we are talking about a gigantic jewelry chain with almost 1,200 stores in 50 American states. Kay is one of the largest jewelers in the Western world, Signet, which operates more than 3,600 stores with various brands including Kay Jewelers, Zales, H. Samuel, Ernest Jones, Peoples and Piercing Pagoda. Kay accounts for 40% of Signet sales in 2017.
    The ad below has created few pros and cons in social media, all vociferous.
    "Oh, girls are going to feel bad if they do not take the $ 25 ring."
    "If you only have 25 for an engagement ring, you should not get married. If you're only willing to put 25 for an engagement ring, you should not get married.”
    "I do not accept a $ 24.99 engagement ring. Do you really expect someone to wear a garbage can for a lifetime? That shit will stain in a month. I understand it's" the meaning behind it, "but damn be, you can not give a rack to your future wife."
    The CREBi.com will try to untie this Gordian knot, just as did the peasant Gordian who managed to solve the problem and was crowned king, "thinking out of the box". Therefore, consultants are hired to "look out of the way" and this way they can better solve a problem.
    At the present time, consumers have the ability to buy whatever they want and where they want it. Today buyers have an unlimited choice, expensive prices and low prices.
    Not everyone has the money or the inclination to pay an expensive ring.
    The industry will have to understand the bond between a diamond and love was a beautiful idea of marketing, but that does not work anymore, especially between the millennia.
    Shopkeepers need to explain to their customers that a $ 25.00 diamond ring is more for jewelry. Due to the announcement does not explain whether the ring is gold or not, whether it is diamond or it is not impossible to set the price, as there are many rings costing in the market costing $ 25.
    What is certain is that it is impossible to manufacture a ring in the United States that requires an artisanal service and it costs a lot of money to remove a diamond from the earth's crust, especially if it is gold.

    Piercings are now in the entire ear and not only in the lobe

    Piercings and tattooing are always very attractive to Generation Z youth, and the growth of these items has been staggering in recent years.

    Piercings and tattooing are always very attractive to Generation Z youth, and the growth of these items has been staggering in recent years.
    The novelty now is that not only the earlobe is used to pierce and place the piercings, but throughout the ear, including the most sensitive places of that part of the human body.
    In fact, people are looking for new places to pierce their ears.
    The lobe can now receive up to 4 holes or more. For those with the largest lobe, you can invest in more holes than the traditional earrings, as shown in the figure below. In the lobe, the ideal is to bet on three jewels that pump well. One glitter on top of the other is very fashion.

    The piercings are also placed in the middle of the ear, a very unusual place. A piercing in the middle of the ear should be small, but it should shine a lot to get attention.
    The fashion now is to have several holes in a row, in pairs or trios.

    Always remember that to put any piercing you need to look for a good professional and that you follow all the necessary procedures.
    Based on article from Capricho magazine's website.

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