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"CREBi.com - Jewelry and Accessories of Fashion

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  • As of March 1st, CREBi Corporate University courses begin exclusively for the jewelery and accessories sector

    CREBi.com launches on March 1st its online courses certified for the sector of jewelry, and fashion accessories

    CREBi.com launches on March 1st its online courses certified for the sector of jewelry, and fashion accessories.
    The website for access: www.crebi.com/university, where it may already be known.
    These courses are part of the initial objectives of CREBi.com in 2004, which was to promote the certification of the sector in Brazil as a way to improve the professionals of jewelry. Although it was not deployed at the time, CREBi.com never declined to exercise this role with information and research.
    More than 50 courses are due to be launched this year, however the project starts only with 3 essential courses:
    Certified Retailer Training Course for Merchants
    This course is essential for those who want to enter the industry, even for salesmen who already work in the industry, as an improvement.
    Jeweler Safety Course
    Essential information to be taken for the protection of jewelry professionals based on the culture of Conscious Security, essential for the jewelry sector.
    Basic Diamond Course
    The foundation of this course is to implant the culture of the diamond world and the classification of a diamond via 4Cs.
    The basis of these courses is the Distance Learning (EAD) via the Internet, however some courses will also have face-to-face classes, such as Jewelry Design, Goldsmithing and Nailing.
    CREBi.com will implement several learning techniques. In these first courses were developed by CBT (Computer Based Training) technology and by distance mix with online tests and workbooks for study at home.
    With the implementation of the video studio, many courses will be audiovisual. All to benefit the industry.

    Major industry trends for 2018: What should jewelers focus on this year?

    January's Rapaport magazine featured a handsome article on the trends for 2018 in the global jeweler field, an important detail that everyone needs to

    January's Rapaport magazine featured a handsome article on the trends for 2018 in the global jeweler field, an important detail that everyone needs to be well aware of the key events that can influence your business and which trends can most influence your business , both in manufacturing, retail and design.
    Below are the 6 trends that will affect the sector in 2018 and you need to know which were selected and highlighted by CREBi.com:
    1. Online sales
    Having an e-commerce enabled site can help sell a jewelry store.
    A 2016 report from research firm Forrester has predicted that online sales will increase by at least 34% to more than $ 500 billion by 2020. So having an e-store does a more relevant business for the growing population of buyers who depend on the internet to search for purchases before buying.

    2. Affordable Colored Diamonds

    It's time for jewelers to embrace what the cutting-edge design community already knows :: non-white natural-toned diamonds are beautiful and should be promoted.Russian-colored stones represent most of the natural colored diamonds, while many craftsmen sell them successfully, stores still avoid them as a landscape artist to avoid portraits.
    "Jewelers have inherited many prejudices, but it's time to be free from negative attitudes toward certain colors," says Alan Bronstein, president of the Natural Color Diamond Association.
    3. Creating Experiences
    An experience is what many marketers strive to provide customers with, but as the base model already tires and disappoints, several retailers and brands are literally thinking outside the store.
    And the Internet is a good way to get a new experience, especially when 64% of respondents to a recent Jewelers of America (JA) study consult a jewelery specialist before making a purchase.
    4. Layered
    Layering is an aspect that remains, not just for necklaces. Long strands of chains and multi-piece styles are an instant hit, but they are also a mix and match of earrings that adorn the ear. Stacks of wristbands and rings, too, produce greater effects on the wrists and fingers. In addition, tiering is a way for a retailer to get customers to spend more on an increasingly casual culture that requires less costly accessories.
    2018 will be "the year of layers" because of the versatility factor.
    5. Casual Styles Prevail
    The phenomenon paves the way for the casual trend in jewelry. Who needs a huge city when your daily wardrobe consists of yoga pants?
    More and more our clothes are more casual, and thus we want jewels that can carry day and night.
    Casual jewelery is lighter and ideal for layers - and, as noted earlier, one way to make up for less expensive jewelry is to get customers to buy more individual items: stacking rings and bracelets of varying lengths and earrings on each wolf. Make sure your sellers are dials in the store so they can effectively sell items they are using.
    6. Women's courts
    It's not a new idea, but it's one that store owners often seem to forget: women are the top users of jewelry and are buying more, even though industry advertising still draws heavily on men.
    De Beers' recent marketing plans to change this course. The media last fall that the company "gave an even deeper significance to the diamonds [women] who are proud to use and move on to [the] next generations".
    Understanding how to sell to women will help increase sales of jewelry.

    Why did the PDE fail?

    If the PDE promoters had seen the example of De Beers in Brazil they would have done the work entirely different.

    Last week, CREBi.com published the report PDE elects new president for a business that no longer exists about the closing of the PDE (Panama Diamond Exchange) due to lack of transactions and business, which motivated the exit of the members of the Exchange from Israel, Antwerp, and India.
    The question is: where is the error?
    If the PDE promoters had seen the example of De Beers in Brazil they would have done the work entirely different.
    In the 60's until the beginning of the late 80's, De Beers was in Brazil exploring the diamond jewelry market. Simultaneously, he started this same job in Japan.
    In Japan, the success was total and in Brazil, a failure.
    In the same way that happened in Brazil with De Beers, happened to PDE in Latin America with the difference that in the 60's the jewelry market was still under construction and today this market is already stabilized.
    The origin of today's Feninjer is the work of De Beers, as well as the diamonds of Bahia, where are the great mines discovered later. The first researches are inherited left by De Beers that mounted in Brasilia the best gemological and geology laboratory of Brazil.
    In Brazil, De Beers failed to implant the engagement ring and wedding as happened in Japan.
    At the time of 60, Japan was in full development and it was China today with its battery radios and quartz clocks that have invaded the world with a total success. Brazil was beginning to industrialize and to explore the world with its first exports.
    The traditions were also strong. In Brazil, the alliance in place of the diamond ring was very strong allied to the cost of the ring that reached less than 3% of the population at the time. Despite the efforts of De Beers, it could not implant the culture of diamond jewelry in Brazil.
    n 2011, CREBi.com received an e-mail from an Israeli diamond trader asking for a study of the diamond jewelry market in Brazil and informed us for the first time about the project of installing a diamond bag in Panama.
    The initial service evolved into a direct sale of diamonds and loose diamonds. This project consisted of several items, among them:
    - 100 diamond jewelery kits (more than 250 models of different styles and stones) and loose diamonds in jewelry stores and / or malls in 43 cities in Brazil by the "Create Your Own Diamond Jewelry" system.
    - Free training of sellers in diamond jewelry from associated stores.
    The idea was to create a monthly and stabilized demand for diamonds before the start of the PDE (which began in May 2015), yet the economic crisis in Brazil in 2014, when the project was to start, paralyzed it and was abandoned.
    In our reports, CREBi.com, as it usually does, gave a free consultation presenting the initial premises that PDE should follow to obtain results in Latin America:
    - Give initial priority to the Brazilian market (Brazil accounts for 58% of the Latin American jewelry market), including the hiring of a Brazilian for management (what was actually followed);
    - To explore directly the Brazilian market with jewelers presenting new experiences (what was not done)

    - Prioritize the Colombian market for the customary channel that Colombian jewelers already have in buying in Panama, but the jewelry ready within the "Create Your Own Diamond Jewelry" system, similar to Brazil.
    Thus, it was necessary to build this direct sales channel, since the Brazilian jeweler is not accustomed to buying jewelry in Panama, like the Colombian. That was the mater error. If this is not done, it does not help to recreate the PDE that sales in Brazil will not be strengthened.
    The desire of CREBi.com is that Mr. Edi Faltz is successful in this new venture and we are at your disposal.

    The future of jewelry is colored gems rather than diamonds, this is the main trend in 2018

    The future of jewelry is colored gems, this is the main trend announced for 2018 regarding the stamped gems and proclaimed this month in Tucson. A great opportunity for Brazil.

    The future of jewelry is colored gems, this is the main trend announced for 2018 regarding the stamped gems and proclaimed this month in Tucson. A great opportunity for Brazil.
    See our previous reports on this subject:
    Great transformation that the gemstone market is going through and that Brazil needs to take advantage of
    Gem industry is changing fast. What you need to learn in 2018 not to eat dust on the road?
    The power of colored gemstones as a means to express the individuality of the women who wear them.
    Socially conscious and self-taught women are avoiding traditional diamonds in favor of something unique and distinctive. These women have come to the conclusion that the current supply of diamond jewelry is outdated and out of touch with their own lifestyles which are part of why diamond sales are suffering due to falling demand. Increasingly, as seen in recent celebrities and royalty, young couples are breaking the tradition to look for colorful gems for engagement and wedding rings.
    Most experts in the jewelry industry agree that the colored gems sector will continue to grow. While diamonds face threats of synthetic and laboratory products, gemstones continue to be desired as a natural product. Except for colored diamonds, rubies were some of the rarest and most expensive gemstones in major auctions around the world.
    Change and brilliance are the two essential concepts in jewelry. Much of the mood of women is affected by the rays of light and how they change throughout the day, thinking about how light falls and creates distinct effects over a day, creating movement and variety in the jewel that conveys grace and sophistication, refinement and ambition, power and elegance.
    The jewel with colored gem works to reflect today's woman in her infinite diversity while striving for excellence in any situation.




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