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"CREBi.com - Jewelry and Accessories of Fashion

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  • What will happen in 2018? 12 trends that will occur and you need to know.

    In the month of December, CREBi.com is thinking and asking itself: What will happen in 2018 in the world of jewelry and accessories?

    In the month of December, CREBi.com is thinking and asking itself: What will happen in 2018 in the world of jewelry and accessories?
    Even without a crystal ball, you can get some conclusions from design to marketing.
    People are eager for security and stability in the challenging times we live in now. Current economic indicators suggest that 2018 will be a strong year for business. 2017 has recorded the first consecutive quarters of growth since 2014. But there is also some cause for concern that consumers can squeeze spending by taking a cautious tone because of the 2018 elections. The political theater of corruption and election distracts consumers, and discretionary spending is a result.
    However, if in 2017, the word was a challenge, in 2018, the focus shifts to opportunities.
    CREBi.com has gathered the 12 main tendencies that are expected to occur in 2018 collected in several surveys carried out.
    - Lab-grown diamonds will become a strong category in retail and younger consumers will continue to learn on social media and order in stores.
    - Fashion jewelry with entry-level pricing will help drive traffic and create a new generation of jewelers.
    - The self-purchase customer will be great opportunity for jewelry, as with fashion.
    - Retail is no longer just a physical medium. A retailer must have a polished physical store, an engaging website, and a social media presence that drives sales.
    - Personalization, charms and talismans are another trend that will gain even more momentum in 2018.
    - People want their jewelry to make sense, to remind them of their loved ones, and to serve in some way for their protection.
    - Social Media Influencers: The New Marketing Paradigm, Significant in Fashion Today, Will Expand to Jewelry Brands in 2018.
    "Forget the gemology. Be a fashion consultant, not a gemologist, if you want to survive in today's retail.
    - Store of the future: a model of exclusive and young jewelry for jewelry is already being developed and will be presented and tested in beta in 2018, including in Brazil.
    - The luxury jewelry industry will continue to undergo low growth and become a niche. Many small fringe brands, both as a producer of branded and store-side jewelry will disappear.
    - The colors are still great for consumers. Beauty is in the eye of the beholder and jewelers need a new lens to understand the type of jewelry that will be beautiful for the next generation woman.
    - Artistic self-expression with delicate, feminine and beautiful jewels or bold and flamboyant pieces is the choice that suits every personal style. Jewelers need to study and design their store experiences and merchandise selection around these preferences and tastes.
    Many retailers will continue to close doors because they can not compete, have no succession plans, or are too tired to reinvent themselves into a brave new world.

    Pantone Unveils Ultra Violet as Color of the Year 2018

    The global authority on Pantone colors announced Pantone 18-3838 Ultra Violet, as the Color of the Year for 2018.

    The global authority on Pantone colors announced Pantone 18-3838 Ultra Violet, as the Color of the Year for 2018.
    Ultra Violet is now set to be the dominant color in fashion and design for the next 12 months, with many jewelry designers already incorporating this color into their work.
    The two main words associated with this color are "inventiveness" and "imagination," says Pantone Executive Director Leatrice Eiseman, expressing: "We are living in a time that requires inventiveness and imagination. -3838 Ultra Violet, a bluish purple that has potential for a higher level. The intuitive Ultra Violet paves the way for what's to come. "
    The provocative and thoughtful Ultra Violet purple color communicates originality, ingenuity and visionary thinking that indicates the future.
    "As individuals around the world become more fascinated with color and perceive the ability to convey messages and deep meanings, designers and brands must feel empowered to use color to inspire and influence," says Pantone.
    “The Color of the Year is a moment in time that provides strategic guidance to the world of trend and design, reflecting Pantone Color Institute's year-round work doing the same for designers and brands."

    'Meghan Markle' effect in the jewelry industry will repeat itself as Kate Middleton's ring

    Prince Harry of England, son of Lady Diana, officially announced his engagement to actress Meghan Markle, putting the jewelry industry to closely observe the choices of this pair.

    Prince Harry of England, son of Lady Diana, officially announced his engagement to actress Meghan Markle, putting the jewelry industry to closely observe the choices of this pair.
    The Royal Family has announced the news this morning, and the social networks and the media getting mad are crazy about the real proposal.
    Today everyone is waiting to glimpse the ring that the Prince will put on the finger of Meghan Markle.
    Speculation says a tailor-made piece was created using Princess Diana's gemstones, but the details of the ring are still very dark.
    Celebrity engagement rings always cause an increase in sales to stores and brands that used doppelgangers or replicas - and even today Princess Diana's engagement ring, now used by Kate Middleton, still influences bridal sales.
    Experts predict that the Meghan Markle effect will increase sales by millions, just as Kate Middleton's engagement ring fever did. The blue sapphire ring was the most sought-after product on the 25th of March for many months.
    Meghan's ring will shape bridal sales in the coming months and the start will be Meghan Markle's engagement ring, but that will certainly not be the end.
    As soon as this ring is known, CREBi.com will offer a replica of this ring as well as offer the design to the manufacturers who wish to produce it.

    What is more important for jewelry: influencers or celebrities? Study says the digital influencers.

    According to the 'The Age of Social Influence' published annually by Fashion and Beauty Monitor, digital influencers have outpaced celebrities as the most popular choice for a brand to be endorsed by consumers.

    According to the 'The Age of Social Influence' published annually by Fashion and Beauty Monitor, digital influencers have outpaced celebrities as the most popular choice for a brand to be endorsed by consumers.
    This finding of a survey of Britain's leading jewelry brands, where 61% of respondents revealed that they worked with digital influencers in the last 12 months compared to 57% who worked with a singer and approximately 50% worked with TV actors and models.
    As digital influencers outnumber celebrities in the field of consumer engagement, they will become even more important to product endorsements next year and more importantly, the influence of bloggers shows no signs of slowing down.
    CREBi.com has always positioned itself in this direction: digital influencers are pink gold from the jewelry industry.
    Now, this research reveals that digital influencers have outperformed established celebrities in terms of popularity for branded social media campaigns.
    The report also says that digital talent can serve a more targeted and committed communication strategy, with a focus on creating content for more targeted audience groups.
    Retailers should "use social influencers in a strategic way, ensuring that they are the right people, not only because they have a large following, but they lead to greater sales."
    This report focuses on the fashion industry and is being increasingly used in the jewelry industry. A look through social media will show a growing number of jewelry brands linked to influencers to promote social media products.
    (Research conducted by Barclays bank on Retail Confidence).

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