Who works with jewels, as the site CREBi.com, which is only specialized in jewelry, know the two extremes: fine treatment of entrepreneurs who work with high society and entrepreneurs created the battle of day-to-day such as China. You can call it that even though his Christian name is Rivaldo Vital Lopes. But notice, even if he prefers to be called China. Nickname since childhood acquired by similarities to the East. But this is China and China Bras Brazilian land of male goats: Paraíba.
China is a business fit for the business of jewelry and an amazing business acumen.
Two years ago, China has battled in the streets March 25 to hawk fleeing from police and tax. One activity that has forged great names, which one of the pioneers was the host Silvio Santos, owner of the television network SBT.
After the expansion of the mall Slope in 2008, located at the corner of Boa Vista General Ladeira Porto, when the Jockey Club, owner of the property, decided to offer the space in the basement of the building for new tenants, the China has moved there when he rented a shop of 30 square meters and since then has continued to grow reaching over 500 meters at the end of 2009 and expects to grow even more.
And most importantly formalized its business in an enterprise: China Trade Bijoux Jewelry. In fact, encouraged the formalization of their business dramatically, a fact that many reject.
For this new venture, said the investments and the sister of a relative, as partners, but soon decided to sell their shares because of the bold steps and bold in their decisions.
Euclides da Cunha as he spoke about the Northeast, "above all, strong."
The success story of China has an explanation, because only with prowess in business is built little, there are other predicates. Even without honors, China employs the methods of work that impressed analysts CREBi.com.
Low Price
The method China uses its methods to make the Chinese authorities to sprawl all over the world in the field of fashion jewelry: low price. Therefore, this area became famous. And thus came the motto: "Famous for offering unbeatable prices".
For one low price, China has a golden rule: to apply a fixed overprice very low on the cost price from suppliers that never exceeds 30%. Thus, the retailer can place an overprice of over 300% in most cases.
Garimpo offers
Every day, employees pan suppliers and importers behind offerings. In many cases, buying all the existing stock.
In the next report, CREBi.com continue to describe new forms of work and ideas of China.